The Brain Behind the Brand
If you've taken class with me recently, you've probably noticed that I've been unusually visible over the past few months. Between instructor development, candidate evaluations, community classes, and the continued refinement of The Citizen Signal, I've spent far more time on the studio floor than I normally do. While teaching remains one of my favorite parts of this business and likely always will, the reality is that teaching represents only a small portion of what I do each week. Today, I'm heading to New York City for the Athletech News Innovation Summit,
Inclusivity Is Not Branding. It’s How We Built the Business.
Every June, brands begin talking about inclusion, belonging, and community. Some mean it deeply, others simply participate because the calendar tells them to. At Citizen Pilates, this conversation is neither new nor seasonal. Our studios have always been spaces where people can show up fully as themselves and move without judgment, explanation, or apology. That has never been a June campaign for us. It has simply been the standard. Long before Pride Month graphics, anniversary logos, or limited edition merchandise, Citizen was built around one very simple promise: all are welcome here,
Lagree vs Pilates: The Difference Nobody Wants to Say Out Loud
A newer client walked into class recently wearing a shirt that immediately caught my attention. Across the front it read: “But did you die?” On the back was the logo of a Lagree studio. And honestly? I couldn’t stop thinking about it. Not because I was offended. Not because I suddenly felt threatened by another concept studio opening in Houston. After ten years in this industry, trust me, that phase of entrepreneurship has long passed. But because that phrase represents something I have never wanted associated with Citizen Pilates or the kind of movement culture we’ve